Forma, founded by Simon, a design professional and owner of Simon Projects 1978, and his sister Roberta, graduated in Business of Fashion from the Istituto Marangoni in Milan and founder of a renowned communications agency.
With years of experience in organizing exclusive events that have brought together diverse industries, in 2025 Forma will offer visibility and sales opportunities for both established and emerging brands in Milan, Paris, and London.
Our concept is fully managed by an international team dedicated to supporting brand partners through every stage, from logistics to sales.
MILAN
8-13 April 2025
B2B event dedicated to luxury design and art
Location: Fashion District
Size: 190 square meters
Partecipants: 12/12 brands
SOLD OUT
PARIS
17-22 June 2025
Luxury pop-up concept store (Design,Fashion,Art)
Location: Le Marais District
Size: 100 square meters
Partecipants: 12/15 brands
LONDON
23-29 June 2025
Luxury pop-up concept store (Design,Fashion,Art)
Location: Chelsea District
Size: 100 square meters
Partecipants: 12/15 brands
NEXT EVENTS
PAST EVENTS
MILAN - VSPACEMIAMI
B2C luxury temporary store
Luxury furniture, fashion for woman and art
Target: Private clientele
Direct sales: YES
Location: Milano Piazza Cordusio
Size: 180 square meters
Partecipants: 25 brands
MILAN - Fuori Salone from 2001 to 2024
B2B
Luxury furniture and accessories for bespoke interiors
Target: International Architects
Direct sales: NO
Location: Milan
Size: 65 to 200 square meters
Partecipants: 6/20 manufacturers & brands
MIAMI - DESIGN WEEK from 2009 to 2019
B2B temporary pop-up
Luxury furniture and lightings showcase
Target: Furniture stores, architects, interiors designers and industry professionals
Location: Design District
Size: 400 square meters
Partecipants: 38 brands
FASHION WEEK from 2014 to 2017
B2B temporary pop-up
Premium woman knitwear
Target: Store, showrooms and agents.
Location: Paris, Milan, New York
Size: 75 to 150 square meters
Partecipants: 1/5 brands
